The Vic is a “visual identity card”. A tailor-made portrait movie (duration 1 or 1.5 min) about “the
person behind the business”. It’s born out of the belief that:
“THE HEART OF YOUR STORY GIVES YOUR FACTS A SOUL”
The power of your Vic lies in your personality. The purpose of a Vic is not to describe your business
(that’s what websites are for) but to give a visual impression of who you are as a person. Make your
clients familiar with you and what you have to offer.
You can tell a Vic in two ways:
The first 50 seconds you talk about yourself, your values, what inspires you and what gives
you goosebumps. Only at the end of the movie you reveal what your actual business is.
TO THE POINT:
Sometimes you have to come straight to the point. In this approach you immediately tell who
you are and what you do. It’s only then that we go deeper into what moves and inspires you.
The two approaches don’t differ much in content, only in structure. It is up to you which version you prefer.
At the end of your Vic, your contact information will appear just like on a business card. And if you
wish, we can add a call to action.